Second only to the frenzied bargain-hunting of the Dubai Shopping Festival in spring, Dubai Summer Surprises is an event which encourages visitors to shop, save and celebrate during ten weeks of entertainment. During the festival, Dubai’s vast malls get together to offer major reductions across a wide range of goods. The pull is irresistible; over seven million shoppers flex their credit cards at this event. Live shows, activities, competitions and courses keep the whole family happy while the shopaholics shop.
The 2006 event divides up the ten weeks into separate themes – including Food Surprises, Ice Surprises, Arts Surprises, Nature Surprises and Adventure Surprises. Hotels and hotel apartments offer a variety of discounted packages for those who want to make a holiday out of it.