Libya Aims to Become a Tourism Pioneer

Libya is aiming to position itself at the forefront of African tourism. This objective has become more evident with the country’s participation at the upcoming TourismAfrica conference to be held this September 19 – 21 in Geneva, Switzerland.

To establish its commitment to this objective, Libya is promising to showcase its tourism offerings at the upcoming Geneva conference.

At the helm to help Libya accomplish its goal and make strong presence at the TourismAfrica conference is eTurbo Communications (eTC).

eTC, in cooperation with Expoforce, is organizing a new 150 square meter stand for Libya, highlighting a new era of tourism and image for Libya.

In addition, eTC will serve as the liaison between Libya and the attendees, including the media. As part of this role, eTC will be organizing Libya’s press briefings as well as other events during the conference.

Emerging as prominent player in Libya’s tourism industry is Suleiman Abbout, owner of Sari Travel (in Tripoli), who has steadfastly worked to connect the vision of Libyan tourism officials with the private industry. That dedication from the beginning is now facilitating the country’s entry to the global travel and tourism marketplace.

Libya’s tourism industry in recent years has been at the verge of becoming a major tourism player in the global arena. In March this year when Libya was the site of a total solar eclipse, the country facilitated its largest tourist-drawing event ever. For the event, the Libyan government said it has issued as many as 7000 visas for spectators from 53 countries.

The event has helped generate interest in the Libya government to move forward and expand the visibility of its tourism industry.

Libya offers a vast array of tourist lures. Its rich heritage dates back to the beginning of humanity and boasting proof of old world civilizations such as prehistoric artwork and engravings in rock shelter of Tadrart Acacus. Evidence were also left by the Phoenicians, Greeks, Romans, Byzantines and Ottomans in Libya. The country’s magnificent attractions include Sabratha, Leptis Magna and Cyrene.

Tourists looking to enjoy Libya’s beaches can take comfort in the fact that the country has 1700 kilometers of unspoiled beaches. In addition, nature-loving tourists will find one of the world’s most popular deserts in Libya– the Sahara, where mountains, oases surrounded by palm trees are found.

Libya has also become a stop for cruises. Currently, Oceania Cruises, Travel Dynamics and Clipper Cruise Line have added Tripoli in their itineraries.

Libya want to boost its current 300,000 per year visitors to ten.

eTC is a member of the eTurboNews family. It specializes in travel and tourism marketing and offers clients the full range or marketing related services: strategic brand planning, direction, and management, marketing, advertising, PR/media relations, events and general trade representation.