Seychelles again win Best Island Destinatioin Award for Region

For the third consecutive year, Seychelles has been named as the best island destination throughout Africa and the Middle East by the widely read Travel and Leisure magazine.

Travel and Leisure’s annual World’s Best Awards, which were released in the magazine’s August 2007 issue, recognizes the best hotels, cities and islands, cruises and airlines in the world, as determined by Travel and Leisure readers.

Seychelles again claimed the top spot out of all islands in the Africa and Middle East region, this time over Zanzibar, which placed second, and Madagascar, which finished third. While Seychelles and Madagascar remained in their first and third positions from last year, Zanzibar displaced Mauritius, which held the number two spot in the 2006 awards.

The rankings were based on surveys of Travel and Leisure subscribers carried out earlier this year, in which respondents rated the destinations, properties and companies relevant to their recent travel experiences.

Seychelles’ Honorary Consul General, Lise Church, was presented with the award at the World’s Best ceremony at the Morgan Library and Museum in New York on July 23.

Nancy Novogrod, editor-in-chief of Travel and Leisure said: “This year’s results underline T+L readers’ ever-increasing embrace of global travel in their search for distinctive and authentic experiences.”

The Seychelles Tourism Board’s chairman and CEO, Maurice Loustau-Lalanne, said the award was testament to Seychelles’ appeal even in the wake of “newer” destinations, like Zanzibar and Madagascar, which are becoming increasingly popular.

“Seychelles continues to be in the top echelon of desirable holiday destinations, which is a huge affirmation for us in that we’ve been able to maintain our position as that exotic, unprocessed destination which more and more travellers are craving, as the results of the Travel and Leisure surveys show,” he said. “I believe our new ‘Another World’ brand positioning that we launched in March this year really captures the reasons why that is so, because in addition to our world class beaches, our new campaign shows that we have even more to share with our visitors, whether it’s hiking through mist forests, sailing around the various islands or discovering unique flora and fauna found nowhere else.”

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