Viereggio has a great sand beach dotted with private bathing areas that you can buy a day pass for. It also has a kind of boardwalk that covers the length of the beach and has all the designer stores.
The area along the coast called the Versillia is a perfect vacation spot for people who enjoy the beach in addition to seeing wonderful nearby attractions.
Viereggio, is the largest town in this area and is an old seaside resort and boating center with hotels that have perhaps seen more elegant days but are still wonderful.
There is a great deal going on in this area such as the Carnivale in Viereggio and other local celebrations and too many side trips of great interest to mention. It is also only an hour away from the Itallian Riveria and from other little fishing villages.
The area is full of antique and cultural history. The wonderful walled city of Lucca is nearby and is worth a chapter in is self. This entire area is near to Florence only about and hour by car and one can also go by train. It is 20 minutes by car from Pisa (also can get there by train) and indeed if one wanted to use this area as a home base international flights come in to Pisa via, London, Paris, etc.
Another favorite spot along the shore is the little elegant town of Forte Dei Marmi where the very rich from all over Italy and Europe come to spend the summer either in rented villas or the various hotels.
Here too there is a beach and the little town is full of wonderful elegant shopping. On Wednesdays and Saturdays there is a lovely outside market where you can find lace and handcrafts as well as merchandise from nearby stores.
The beach area is close to the foot the marble mountains and all you need to do is go inland l0 minutes by car and you find the town of Pietrasanta where Michaelangelo went to find marble in nearby quarries. There is much folklore in the area about how he built the roads to transport the marble to the sea, etc. The town is also home to artists from the world that go there to work in the various art and marble workshops. There are choices in hotels even in this little village from four star down. 20 minutes away is Carara and the wonderful mountain quarries where marble is mined and sent to all over the world. They are worth a trip from anywhere to see.